Soulless Posts to the Void

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Have you ever seen the most soulless posts on social media?

From multinational brands to individual influencers, these posts are everywhere, and man…

I don’t like it.

What is the point of AI-ifying everything in the name of convenience or the algorithm, if it doesn’t come from someplace true?

After spending my entire life on social media, there’s one thing I’ve come to realize:

I don’t care about your content calendar. I don’t care about my content calendar. I don’t care about any of it.

I care about the people who come online when they have something real to say, and stay quiet when they don’t. 

I care about the stuff that gets shared with a certain randomness, yet is also in perfect alignment, managing to hit a nerve I didn’t know I had.

I don’t care about when a planning tool tells me that the audience is most active online…

I’m sorry, but I just don’t. I don’t buy into the idea that we must sacrifice soulful, artful, messy creation in the name of efficiency, automation, and profit.

Quit screaming soulless posts into the void!

Say something real!

Quit auto-generating regurgitated content!

Make something new!